The MSME Alliance of Kenya was founded as an umbrella body for the Small and Medium Enterprises (SME) in Kenya. The Alliance provides a unified single voice for SMEs in Kenya so as to influence policy through structured engagement with the Government and other stakeholders to further the growth of the sector. In addition, the Alliance will also focus on specific operational issues that define criteria for success in the SME sector.

The MSME Alliance of Kenya has been established to be a center of excellence where all government and relevant stakeholder support to the SME sector will be channeled hence ensuring efficiency. Moreover, the alliance has proactively ensured inclusion of stakeholders and other public and private sector parties so as to improve its legitimacy and relevance. The various stakeholders have been incorporated in the National Governing Council (NGC) and will contribute to the running of the Alliance. The MSME alliance will also become a learning institution and will continuously adapt interventions to new needs. The board of the MSME alliance ensures improvement of the quality of products and services provided, it is led by High-level professionals with long-term experience in the SME sector.

The MSME Alliance of Kenya has well developed mechanisms for evaluations to assess the impact of products and services on a continuous basis so as to monitor and communicate achievements. The Alliance will also partner with third parties for independent external evaluations. Based on the objectives of the MSME Alliance of Kenya, the Alliance develops and operates a multi-annual strategy with broad objectives and budgets, which cover a period of several years. The organizations also develops annual plans, including specific targets of the activities to be carried out and indicators to monitor and evaluate. Examples of targets are: number of informal sectors that have been formalized, number of enterprises assisted, number of policies reviewed, developed and lobbied for, number of participants in trainings, number of unique visitors and/or average costs per small business assisted. The multi-annual strategy and annual work plans are approved by the board.

Artboard 1

Our Mandate

To be the voice of Small and Medium Enterprises in Kenya.

Artboard 3


To be a center of excellence in the provision of SME development support in Kenya.

Artboard 4

Mission Statement

To support, develop and promote the competitiveness of SMEs so as to ensure their growth and sustainability.


Core Values

  • Unity in diversity
  • Empowerment
  • Customer Service
  • Excellence and Professionalism
  • Integrity
  • Good Stewardship
  • Efficiency
  • Community

Artboard 7

Strategic Objectives

1. To support formalization and registration of member associations from various informal SMEs that are currently non-existent;
2. To grow businesses and create jobs;
3. To provide SMEs with effective representation, ensuring that they can compete fairly;
4. To build an MSME Alliance of Kenya that meets the present and future needs of SMEs in Kenya;
5. To facilitate loans and/ or grants and support the development of financial instruments to attend the needs of enterprises;
6. To create a favorable environment for the development of SMEs;
7. To define and strengthen the network of strategic members and partners;
8. To increase the competitiveness and sustainability of SMEs and provide incentives to entrepreneurship;
9. To design and implement development support programs; and
10. To promote a service delivery
network that increases the contribution of SMEs in Kenya.

Artboard 8

Support services offered

The alliance provides several support services to its members including but not limited to;
• Lobbying and advocacy;
• Information;
• Supporting SME in quality assurance certification of products;
• Counseling and advice;
• Implementation of specific SME approach in public policies;
• Financing (directly or through guarantees);
• Networking;
• Supporting start-ups;
• Match-making/ venture capital;
• Coaching and mentoring;
• Training on public procurement and
• Helping disadvantaged groups.
The alliance has standardized tools that helps it in using its resources efficiently, acquiring insight into the specific needs of SMEs and making the sector aware of its support services.
These tools include;
• MSME Alliance of Kenya website,
• promotional materials,
• social media,
• and making use of organizations represented in the alliance.
The alliance will also establish other tools including regional, district and local offices, TV commercials, collaborating with schools and universities and liaising with the Kenya National Chamber of Commerce and Industry (KNCCI).

Main Menu